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Winning Partnerships

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This episode is about winning partnerships between clients and their public relations agencies. Joy’s first guest is David Ball, President of Ball Consulting Group, Massachusetts, USA. Her second guest is Tyler Rathjen, Decibel Blue, Arizona, USA. When a company's made a decision to hire a PR firm, Joy asked David what advice he’d give them for picking the right partner. What criteria should they have? What should they be looking for? What should they be considering as this big decision? He was passionate about his answer and advice to companies making this decision, “do they have the skills to deliver what I need? Do they have the ability to understand what we as an organization do? Do they have the ability to write about it and position it and message it and to get it out into the broader public?”

In the second half Joy asked Tyler, “When should a company consider a relationship with a public relations or marketing agency?” Tyler went into an in-depth answer that starts with one major factor, capacity or bandwidth issues.  One person is not usually successful in filling in the gaps in those tasks such as writing press releases, developing relationships with the media, handling all social media content and engagement. By hiring a PR agency, they're acknowledging that they need the experts to come in and really help them tell their stories on a broader level.

Listen to this episode for some valuable insights and suggestions to help build your successful partnership with a PR firm.

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This show has been presented by the members of PRBI. PRBI is Public Relations Boutiques International. We are a global network of PR agencies run by senior people, dedicated to strategic counseling, high-impact results, and personal service.

This podcast series is designed to provide practical information on the changing world of PR and how communication can be improved and enhanced, and also how practitioners and clients can engage to solve many of the new challenges of communication today.

Accelerator Companies

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Joy Scott, President of Scott Public Relations is our host and she welcomes Lucy Siegel CEO, Lucy Siegel LLC and Paul Furiga, President, Founder, and Chief Storyteller, WordWrite PR. In this episode, the topic is accelerator companies. Accelerator companies are defined as companies that are making innovative ideas real and are in the early stages of their existence. When this is occurring, many of these individuals and those who are heads of these organizations are really preoccupied with research and development, doing beta tests, getting regulatory approval, raising money, finding the right leadership, many other things besides PR.

Sometimes the need for, and the opportunity for, developing strong messaging is overlooked. That's what we want to address today is the role of public relations in influencing success for accelerator companies. PRBI has just started a very exciting program to help winning accelerator companies to take that next step utilizing public relations, resources, and skills found within PRBI members.

We have people involved with the PRBI accelerator program from Italy, Germany, Poland, the US. When a company is ready to go to market, one of the things that typically the leadership of that organization and their investors either have not thought of at all or they're not ready to fund, is sharing their story, which is what public relations is all about.

Listen to this episode to hear Joy, Lucy, and Paul talk about this groundbreaking program from the members of the PR Boutiques International organization.

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This show has been presented by the members of PRBI. PRBI is Public Relations Boutiques International. We are a global network of PR agencies run by senior people, dedicated to strategic counseling, high-impact results, and personal service.

This podcast series is designed to provide practical information on the changing world of PR and how communication can be improved and enhanced, and also how practitioners and clients can engage to solve many of the new challenges of communication today.

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