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Staying Relevant in the New Normal

April 23, 2021

This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on October 9th, 2020.

In this episode, Tarunjeet hosts PRBI member Juris Petersons, Co-Founder, Jazz Communications which he founded with Linda Vitola in 2008. The agency has been active in the Latvian market with clients and projects in the Baltic Region and Germany. JazzCom has specialized in crisis communication management and comprehensive communication strategy. Juris is directly responsible for strategy and crisis communication at JazzCom.

He speaks to Tarunjeet about ' Staying Relevant in the New Normal' and shares his views on how small agencies are adapting in smaller markets, how they can find an angle to remain relevant and useful for clients along with approaches that have worked for JazzComm.