PRBI Insider

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Staying Relevant in the New Normal

This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on October 9th, 2020.

In this episode, Tarunjeet hosts PRBI member Juris Petersons, Co-Founder, Jazz Communications which he founded with Linda Vitola in 2008. The agency has been active in the Latvian market with clients and projects in the Baltic Region and Germany. JazzCom has specialized in crisis communication management and comprehensive communication strategy. Juris is directly responsible for strategy and crisis communication at JazzCom.

He speaks to Tarunjeet about ' Staying Relevant in the New Normal' and shares his views on how small agencies are adapting in smaller markets, how they can find an angle to remain relevant and useful for clients along with approaches that have worked for JazzComm.

Crisis Management in Healthcare PR with David Ball

This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on September 25th, 2020.

In this episode, Tarunjeet hosts PRBI member David A. Ball, President, Ball Consulting Group, LLC from Boston where he will speak about Crisis Management in Healthcare PR.

A seasoned professional, David has over three decades of experience in the field. In the last several months, he has helped many a brand in the healthcare space quickly plan and implement a crisis management plan, controlling the damage to their reputation and building from there.

After having held several prestigious positions in respected companies, he started his own firm Ball Consulting Group , LLC in 2004. Since then the strategic communications expert with decades of experience in every facet of health care has worked with the best in the business. His expertise includes communication solutions for providers of care. He is frequently engaged as a crisis communications expert across all sectors to handle highly sensitive, complex, and controversial matters and as an adviser to CEOs around the world on PR, marketing, and public policy-related positioning.

In Conversation with Judith Huss

This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on September 11th, 2020.

In this episode, Tarunjeet hosts PRBI member Judith Huss who will speak about 'The PR Industry in Germany'.

Judith Huss, Founder & Owner, Huss-PR-Consult is based out of Germany and has over 25 years of #experience in the PR and media industry. Following her Master´s degree in German #literature and political science and a brief stint as a trade journalist she quickly went into PR. She started as a PR manager for a film company and later on she joined a Pan-European IT-PR-agency where she quickly rose to the role of the managing director of the Munich office.

In 2001, Judith started her own boutique #PR agency in Munich Germany, serving the German-speaking region for international clients spanning industries from media to health tech and #consumer goods.

Listen now to hear her speak on PR in Germany and the way forward for the industry.

Legal PR with Cheryl Bame

This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on August 28th, 2020.

In this episode, Tarunjeet hosts Cheryl Bame, Principal of Bame Public Relations (Los Angeles, California, USA) on our Facebook live session.

Legal PR is an intriguing field that requires an in-depth #understanding of PR and a grasp on the finer nuances of the law. This week Cheryl will share her experience, learnings and key insights with us on this vertical.

Entrepreneurship in PR with Paul Furiga

This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on August 14th, 2020.

With over 3+ decades of experience in various forms of communication, Paul Furiga is passionate about storytelling.

Paul’s passion for storytelling inspired him to form WordWrite in 2002 and to write a book on the importance of storytelling in business, Finding Your Capital S Story, which publishes in fall 2020.

Under his leadership, WordWrite has grown into the Pittsburgh region’s largest independent public relations agency and is a perennial top-ranked firm in the annual O’Dwyer’s national rankings. It has also become the region’s go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. His firm has been awarded several times by reputed organizations for their work and has also appeared in PR News books as case studies of
excellence.

To keep an agency not just running but on top of its game, takes courage, perseverance, and vision. Listen now to hear Paul share his experience and insight on how to become a successful PR entrepreneur.

Patience, Prudence and Principles: Staying the Course with Lynnette Werning

This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on July 31st, 2020.

In this episode, Tarunjeet hosts Lynnette Werning, Founder Blue Water Communications as she speaks about her unique PR specialization and takes over the reins of the PRBI network as President.

Fake News Part 2

This episode of PRBI Insider investigated the timely and important of Fake News: what it is, what it is not, how to avoid it and how to manage it to prevent reputational damage. PRBI past President Lucy Siegel and PR expert and First Amendment attorney Amy Rotenberg share their insights, advice and recommendations.

PRBI Insider - Fake News

This episode of PRBI Insider investigated the timely and important of Fake News: what it is, what it is not, how to avoid it and how to manage it to prevent reputational damage. PRBI past President Lucy Siegel and PR expert and First Amendment attorney Amy Rotenberg share their insights, advice and recommendations.

The State of International PR: Results from the Global Survey

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Joy Scott, President of Scott Public Relations is our host and she welcomes Tarunjeet Rattan, Nucleus Public Relations, Bangalore, India, Lee Weinstein, Weinstein PR Agency, Oregon, and Peter Keijzer, Lubbers De Jong Agency in Amsterdam, Holland. We are here today to talk about a groundbreaking study that PRBI has done looking into the attitudes and expectations and plans for companies around the world in global communications. PRBI is a global organization, Public Relations Boutique International, making this a perfect topic for us. Our topic today is The State of International PR, Results from the Global Survey which was recently completed by 32 firms located all over the world. 

The differences between tactics on various continents earned media but also on paid or sponsored media. Changes with the news media in the last five, 10, 15 years, the pool of opportunity for earned media in a sense is really shrinking. Sponsored media has really proliferated as a way to get a message out and communicate. Lee said, “It's been interesting watching news media outlets starting to change the way they describe themselves. I'm hearing newspapers, and what were television stations now call themselves ‘content companies’.” Tarunjeet covers the topic of the blurring of boundaries between marketing digital and PR, how to create brand ambassadors out of the entire company workforce.

In the second half, Peter dives into how media is consumed, “Look at how people consume their news or consume their background stories. This is where it starts. From all the research it says that the younger generation is not using magazines, is not reading papers, is not using the old style, the old economy media anymore, and instead is using the social feeds and their networks to be informed.”

Listen to this episode to hear Joy, Taranjeet, Lee, and Peter talk about the results of this international study. Of particular interest are the common findings around the globe, the same pain points, as well as trends.

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This show has been presented by the members of PRBI. PRBI is Public Relations Boutiques International. We are a global network of PR agencies run by senior people, dedicated to strategic counseling, high-impact results, and personal service.

This podcast series is designed to provide practical information on the changing world of PR and how communication can be improved and enhanced, and also how practitioners and clients can engage to solve many of the new challenges of communication today.

Winning Partnerships

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This episode is about winning partnerships between clients and their public relations agencies. Joy’s first guest is David Ball, President of Ball Consulting Group, Massachusetts, USA. Her second guest is Tyler Rathjen, Decibel Blue, Arizona, USA. When a company's made a decision to hire a PR firm, Joy asked David what advice he’d give them for picking the right partner. What criteria should they have? What should they be looking for? What should they be considering as this big decision? He was passionate about his answer and advice to companies making this decision, “do they have the skills to deliver what I need? Do they have the ability to understand what we as an organization do? Do they have the ability to write about it and position it and message it and to get it out into the broader public?”

In the second half Joy asked Tyler, “When should a company consider a relationship with a public relations or marketing agency?” Tyler went into an in-depth answer that starts with one major factor, capacity or bandwidth issues.  One person is not usually successful in filling in the gaps in those tasks such as writing press releases, developing relationships with the media, handling all social media content and engagement. By hiring a PR agency, they're acknowledging that they need the experts to come in and really help them tell their stories on a broader level.

Listen to this episode for some valuable insights and suggestions to help build your successful partnership with a PR firm.

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This show has been presented by the members of PRBI. PRBI is Public Relations Boutiques International. We are a global network of PR agencies run by senior people, dedicated to strategic counseling, high-impact results, and personal service.

This podcast series is designed to provide practical information on the changing world of PR and how communication can be improved and enhanced, and also how practitioners and clients can engage to solve many of the new challenges of communication today.

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